FROM🡠
TRANSACTION
🡢TO
EXPERIENCE
In 2021, I had the opportunity to redefine the store concept for Tricolor Holding's brands .
I reimagined the entire store experience to create a truly customer-centric environment. This transformation not only improved the shopping experience but also strengthened Tricolor Holdings' brand perception.
The challenge I faced in this project was to provide customers with the means to separate their perception of Tricolor from the usual perception they have of BHPH dealerships—lack of transparency, predatory practices, bargaining as a tradition, dependence on the salesperson's claims, and the confined cookie-cutter design of their stores.
Through extensive research and analysis of competitors and several other business models, I aimed to solve Tricolor's sales model issues.
The challenge I faced in this project was to provide customers with the means to separate their perception of Tricolor from the usual perception they have of BHPH dealerships—lack of transparency, predatory practices, bargaining as a tradition, dependence on the salesperson's claims, and the confined cookie-cutter design of their stores.
