© larre 2024 — cuauhtēmoc . cdmx . mēxico
Constructive needed a brand story, a voice and a face to authentically represent its essence.
BRAND STRATEGY VISUAL IDENTITY
Constructive is a company specialized in renovations, interior design and signage for residential and commercial projects, comprising a team of expert professionals who offer a comprehensive service and unique designs. Customer experience and project management are at the heart of Constructive.
THEY WANTED TO PORTRAY THEIR CORE VALUES AND COMMITMENT WITH CUSTOMER SATISFACTION WITH A STRONG BRAND MESSAGE.
CONSTRUCTIVE EXISTS TO BRING JOY THROUGH BEAUTIFUL AND FUNCTIONAL DESIGN.
I centered the concept around the idea of "JOY" as the ultimate result of harmonizing form and function.
INSPIRED BY BAUHAUS DRIVEN BY JOY
TO VISUALLY ARTICULATE THIS CONCEPT, I USED GEOMETRIC SHAPES REMINISCENT OF THE INITIAL LETTERS IN CONSTRUCTIVE.
Ultimately, the logo embodies the harmony of design and functionality, resulting in a sense of "JOY."
EQUALLY SIZED AREAS REPRESENT BALANCE
HEX #FFF9E6
CMYK 00,01,10,00
HEX #1C1C1C
CMYK 72,66,65,77
HEX #2323E8
CMYK 86,79,0,0
HEX #FF7110
CMYK 0,69,100,0
HEX #6CC4FF
CMYK 48,10,1,0
HEX #E53229
CMYK 4,95,96,0
HEX #47B24C
CMYK 73,2,98,0
HEX #FFC83E
CMYK 0,22,86,0
I selected the font "New Order" for its harmonious alignment with the isotype's geometric features and the cohesive flow it contributes to the overall design.
GEOMETRY, FUNCTION AND DESIGN THAT CONJUGATES IN A STRONG FONT.
SIMPLICITY AND HARMONY
